A Social Media Strategy Example for a Luxury Wedding Planner

If you’re anything like me, you do a lot of research before you invest in something. And if you’ve been eyeing me up as a social media strategist, you need to see some proof before you even inquire. I don’t blame you, babe! In fact, I encourage it, which is why I’m sharing a real-life social media strategy example from a real client: a luxury wedding planner in Washington D.C., Maryland, Virginia, and Charleston.

The Background 

Nouvelle Weddings is a luxury wedding planning firm. When the owner, Briana, first reached out to me, she absolutely hated Instagram and dreaded even opening the app. She hardly posted, and most of their followers were fellow industry pros. While connecting with industry peers through social media is great, other vendors are not her target audience. She needed to connect with luxury clients who wanted to hand off the mental load of planning to her experienced team. 

Through a quick audit, I learned that most of the followers who weren’t industry peers were actually bots.. So her follower count looked great, but her inquiries were basically nonexistent. In fact, she had only ever booked two weddings from Instagram since she started—in 2012. 😳

When I asked Briana what the hardest thing about social media was, she answered, 

“The hardest part of social media was figuring out what to post. That task made the whole idea of social media stressful and overwhelming, so I practiced a lot of avoidance.  At that point in time, we had only ever booked 2 weddings from IG ever, and we were rarely getting inquiries from there.... Most of our followers were wedding vendors, and we were not getting any inquiries from couples through social media.”

The Plan

Obviously, something needed to change. Briana was watching her competitors making huge strides on social media while they were sitting with crickets in her inbox. That’s when they booked a Content Strategy Intensive. This package includes a two-hour strategy call and a custom strategy deck where I break down: 

• Who your target audience is and how to talk to them

• An analysis of what your competitors are doing and how you can stand out

• An audit of your current account (aka, what’s working and what we need to change)

• And, of course, the actual content strategy that includes your content pillars that speak to your ideal clients and keep your brand consistent across platforms. 

The best part about this service is that I help you implement it right away. The Intensive includes a 30-day Content Calendar, which is a set number of strategic post ideas with filming instructions and hooks. It’s designed to show you exactly how to apply the info from the strategy intensive and start seeing change right away! You also get four weeks of support from me and a one-hour call to review progress and discuss any questions. 

Briana liked the Content Calendar so much that she hired me to continue planning her content! We’ve now been working together for a whole year, and the changes are insane. 

The Results 

Briana went from posting a slapped-together-idea every once in a while to posting twelve times a month, every month. Once she receives her Content Calendar, she takes a day or two to schedule everything in advance and doesn’t have to think about it for the rest of the month. It’s a huge mental weight lifted, and they’re seeing the return! 

Her reels are reaching over 10k views, and it’s easier than ever. You might think the most important result is how many followers they’ve gained and if they’re seeing inquiries, and trust me, they are. But for Briana, the biggest transformation was in her day-to-day life. 

See what she had to say about it: 

“I am able to post consistently now, 3 times a week, with no problem. I don't feel overwhelmed by it at all, and I feel so much better about not only how often we are posting, but also what we are posting. We have definitely seen more inquiries coming in via IG too. This content calendar has been a game-changer!” 

Want to see it for yourself? Check out the Nouvelle Wedding Instagram profile! 

This is Just One Social Media Strategy Example. The Next Can Be Yours. 

Listen, friend, I’m not just saying this to toot my own horn (okay, maybe just a little), I’m saying this to show you what’s possible. If you’re like Briana and you despise social media, or maybe you love it but you’re just out of time and ideas, there is still hope! The Booked & Busy Content Calendar is an easy, approachable way to get Instagram to work for you. All you have to do is read the instructions, plug in some images, and copy and paste the pre-written captions. Everything is written in your brand voice with your ideal clients in mind, so you can connect with the people you genuinely want to work with. 

You no longer have to stare at a blank screen while you mentally spiral. Fill out the contact form to schedule a free discovery call, where we can turn this social media strategy example into your new normal.